Deep Dive Reading: Who Needs Alberta’s Heavy Oil, and Why?

Canada’s Energy Independence – Reducing Reliance on the U.S. Market

This post delves into the global demand for Alberta’s heavy oil and the strategic importance of diversifying Canada’s energy markets. It highlights how various countries, including the United States, Europe, China, India, Japan, and South Korea, have refineries capable of processing heavy crude oil and could benefit from Alberta’s oil sands output. The post also discusses Canada’s efforts to reduce its reliance on the U.S. market, the potential for energy independence, and the geopolitical and economic implications of expanding export routes to international markets.

Outside of North America, several countries and regions have refineries configured for heavy crude oil and could use Alberta’s oil sands output as feedstock:

  • United States: Although the focus here is overseas, it’s worth noting that the U.S. remains the primary consumer of Canadian heavy oil. U.S. Gulf Coast and Midwest refineries have spent decades adding Cokers and desulfurization units to process heavy crude grades from Venezuela, Mexico (such as Maya crude), and Canada. In 2024, Canada supplied about 50% of all U.S. crude oil imports – roughly 4 million barrels per day – and U.S. refiners “rely on Canadian oil for 70% of their feedstock” in some regions. This heavy integration means U.S. refiners need Alberta’s heavy crude to keep their plants running at full capacity, as many cannot easily switch to light oil. This is the backdrop for Canada’s desire to also find other buyers.
  • Europe (EU countries and the UK): As discussed, countries such as Spain, Italy, and the Netherlands have “complex” refineries that can process heavy sour crudes. Spain’s Repsol, for instance, continued importing Canadian WCS via U.S. intermediaries. Germany and Poland lost access to Russian Urals (a medium-heavy sour) and have tested replacements from the Middle East; Canadian crude could similarly fill part of that gap if delivered. Britain and France import mostly light oil, but some refineries, such as Total’s Gonfreville in France, can process heavier feedstock. European refiners would want Alberta’s heavy crude to replace declining traditional sources, such as Russia or Venezuela, and because it often trades at a discount due to transport bottlenecks. If Canadian crude is priced lower than similar grades, refineries can profit by processing it. The limitation is that European demand for heavy fuel oil, a byproduct of heavy crude, is declining due to environmental regulations, so refiners must upgrade heavy crude into cleaner products. Those with that capability will find Canadian oil attractive; those without will avoid the heavy crude.
  • China: China’s state-owned and independent (“teapot”) refineries have shown an appetite for heavy crude. They previously imported Venezuelan extra-heavy (very similar to Canadian bitumen) when available. With Venezuela and Iran under sanctions, Chinese buyers welcomed Russian Urals in 2022-2023 and are poised to receive Canadian heavy via the expanded Pacific route.
  • Why China needs it: Its modern mega-refineries, such as the Hengli or Zhejiang complexes, are designed to maximize output from cheap, heavy feedstocks – turning them into diesel, petrochemicals, etc. For China, sourcing from Canada diversifies supply and can be cost-effective if Canadian crude remains discounted due to having fewer market outlets. For Alberta to be able to enforce a higher price for its crude, it must wean itself off the U.S. market and support Canadian initiatives to diversify. It’s reported that Chinese buyers have already started taking Canadian heavy cargoes as global heavy supply tightened.
  • India: India is one of the world’s largest crude importers and has very sophisticated refineries (Reliance, Indian Oil Corp, etc.) capable of processing heavy oil with high-sulfur content. They historically relied on Middle Eastern heavy sour grades and Venezuelan crude. Indian refiners have actively sought Canadian heavy in recent years: Reliance imported Canadian crude via the U.S. Gulf and even loaded a supertanker off the U.S. West Coast with Alberta oil. They are motivated by the price advantage – Canadian WCS has often been priced at a steep discount to benchmarks; however, this price advantage is unrealized when U.S. Gulf exporters pocket the excess profits. India needs it to produce more diesel and maximize refinery margins and because heavy crude discounts allow Indian refiners to profit by refining and exporting products. If logistics and bilateral relations between India and Canada improve, Canada could become a stable, non-OPEC source for India.
  • Japan and South Korea: These countries typically use lighter crudes, but their refiners can process some heavier blends. Japan’s largest refiner, Eneos, has units that can handle medium- to heavy-sour oil, having processed Iranian Heavy, for example. They value energy security and may consider testing Canadian crude, especially with government support for supply diversification.
  • Why they’d need it: Japan and South Korea, less from a technical requirement since they could buy Middle East oil, and more from a geopolitical standpoint – buying from G7 ally Canada – reduces reliance on the Middle East. However, price and long-term contracts would drive this; volumes might remain niche unless Canadian oil becomes more competitively delivered. The U.S. President is demonstrating why no country should rely solely on one trading partner, no matter how lucrative and seemingly straightforward it may appear on the surface. The freedom of world trade secures everyone’s future.

In essence, any country with “complex” refining capacity that previously purchased Venezuelan, Mexican, Russian, or Iranian heavy crudes is a potential customer for Alberta’s heavy oil.

This includes parts of Europe and Asia, as listed. Heavy synthetic crude from Alberta can also appeal to refineries that prefer light oil – for example, fully upgraded synthetic crude is like a light sweet oil – but most of Alberta’s exports are blended bitumen (WCS). So, the primary international demand is among heavy-crude refiners. The why boils down to economics: heavy oil tends to be cheaper per barrel, and refiners can turn it into high-value products with the right equipment. Alberta’s oil sands provide a significant, politically stable source of such crude oil, which is attractive to refiners if they can get it reliably.

Reducing U.S. Reliance and Canada’s Energy Independence

Canada’s oil sector is highly export-oriented and heavily dependent on the U.S. market. In 2023, 97% of Canadian crude oil exports went to the United States. This over-reliance has long been a concern: it leaves Canadian producers at the mercy of U.S. demand and prices. It also means Canada effectively has one customer for its oil, weakening its bargaining power. Building an East Coast pipeline and opening new export routes are a way to diversify markets and improve Canada’s energy sovereignty. “Being so dependent on the United States for the export of oil is a vulnerability,” Canada’s Natural Resources Minister Jonathan Wilkinson said in 2025 amid trade tensions. The government convened discussions on inter-provincial energy corridors to “support each other” and reduce this vulnerability. Increased access to international markets will enable Canada to secure better product prices. In the past, Canada had to sell crude oil into a single market, often at a steep discount or differential to the benchmark price. This has been a substantial transfer of wealth from Canada to another country. America has been ripping off Canada since the 1940s.

Energy independence can mean two things: (1) being a net exporter (producing more energy than is consumed domestically) and (2) eliminating imports for domestic use. According to the first definition, Canada is already energy independent – it produces significantly more oil and gas than it consumes. For oil, Canada’s production reached a record 4.0 million barrels daily of exports in 2023 on top of meeting all domestic needs. According to the second definition (excluding imports), Canada isn’t yet there due to the regional disconnect mentioned earlier. Eastern Canada still imported 0.6 million barrels per day in recent years. However, if a pipeline supplied the East, those imports (mainly from the U.S. and OPEC) could be displaced entirely by Canadian crude, making Canada self-sufficient in oil supply.

Current status: Canada produces approximately 4.9 million barrels of crude oil per day (as of 2023) and consumes roughly 2.5 million barrels per day domestically, meaning it produces nearly double what it uses. This ratio, approximately 7.5 barrels produced per 1 barrel used, has enabled Canada to be a net exporter for decades. The country is also a net exporter of natural gas and electricity. In theory, Canada doesn’t need to import any oil – the imports occur just because it’s cheaper or easier to ship foreign oil to certain refineries than to move Western Canadian crude there. With infrastructure improvements, such as upgrading pipelines or increasing the use of rail and tankers within Canada, the nation could meet 100% of its own oil needs and still have a substantial exportable surplus.

Going Green: Albertans don’t understand that going green is not a threat to their wealth or sovereignty. The less crude oil Canada consumes, the more Alberta can sell abroad at an increasingly higher profit margin. Many countries lag behind Canada in developing and utilizing green technologies and benefiting from renewable energy.  The more Canada invests in going green, the quicker Canada and Alberta can regain independence from the American economy. With the current U.S. president halting all forward thinking, becoming increasingly dependent on oil, and blocking imports of Canadian energy, it will be only a matter of time before Alberta’s oil sells at a premium rather than at its current deep discount. Albertans must stop shooting themselves in the foot and rejoin Canadians in doing what is right for Canada.

Future projections: All major forecasts indicate that Canada will continue to be a significant oil producer for the foreseeable future and that the world will continue to use all the oil produced for the foreseeable future. The U.S. EIA projects Canada will remain a net exporter through 2050, with production possibly even growing in the 2040s if global supply tightens. In the near term, Canada’s oil output is expected to rise modestly (by approximately 10-15% by 2030) due to the expansion of oil sands projects and improvements to existing pipelines. Domestic oil demand, meanwhile, may plateau or decline gradually as electric vehicles and home heating become more widespread and efficiency improves.

This suggests that Canada’s self-sufficiency will continue to increase, resulting in an even greater oil surplus relative to domestic needs. In a scenario where an East-West pipeline is built, Canada could potentially eliminate its overseas oil imports and even have excess capacity to supply oil to allied nations, thereby assisting Europe with its energy needs. One motivation for resurrecting Energy East has been geopolitical: after Russia invaded Ukraine, there were calls for Canada to export oil to Europe to undercut Russian supply. Although that hasn’t yet materialized (due to the lack of a pipeline), it demonstrates how Canada’s abundant resources could bolster its independence and that of its trade partners.

Aside from oil, being “energy independent” also involves natural gas – here, too, Canada has an immense supply (in Alberta and British Columbia) but currently relies on the U.S. as its sole export market. Efforts are underway to start LNG exports from Canada’s West Coast by 2025, reducing the country’s reliance on the U.S. for gas trade. Canada is moving towards a more globally diversified energy strategy, which should strengthen its energy security. Domestically, no province is truly short of supply; the issue is infrastructure and inter-provincial barriers. The federal push for an “energy corridor”- a unified route for pipelines and power lines across Canada – is aimed at addressing this issue. If realized, Canada could seamlessly send oil, gas, and electricity coast-to-coast, ensuring each region can draw on Canadian energy. That would make the country far less susceptible to foreign supply disruptions or trade disputes.

U.S. Tariffs and Past Trade Threats: Canada’s Response

Canada’s heavy dependence on the U.S. market exposed it to trade imbalances when U.S. President Donald Trump threatened to impose a 10% tariff on Canadian crude oil as part of a broader trade dispute. This sent shockwaves through Alberta’s oil industry, which feared lost revenue and a decline in competitiveness. Although Trump singled out Canadian energy for a smaller tariff (10% vs 25% on other goods) – implicitly acknowledging the U.S.’s own need for Canadian oil – the threat alone was enough to chill investment. Canadian drilling activity slowed as producers grew uncertain, and service companies saw projects put on hold in late 2024. This scenario highlighted how vulnerable Canada is when nearly all its oil eggs are in the U.S. basket.

How has Canada responded to such threats? In the short term, officials engaged in diplomacy to avert the tariffs, emphasizing the mutual dependency of the North American energy trade. The fact that Canada supplies one-fifth of the U.S.’s oil consumption and that many U.S. refineries “cannot easily replace Canadian crude” gives Canada some leverage. Indeed, Trump ultimately gave Canadian oil a “modest break” with a lower tariff than other imports, and even that was met with pushback from U.S. refiners, as it would raise their costs. Canada’s federal government also prepared countermeasures – in past trade disputes, such as the steel and aluminum tariffs in 2018, Canada imposed retaliatory tariffs on U.S. goods to pressure a reversal. In an extreme scenario, Alberta has the legal authority, known as the “turn off the taps” law, to restrict oil flows to the U.S., which could lead to a spike in U.S. fuel prices. Alberta’s Premier will not exercise this option, but its mere existence serves as a bargaining chip, provided Alberta’s Premier does not reveal her hand to the Trump administration. Canada’s Ambassador and energy ministers warned the U.S. that tariffs on Canadian energy would hurt American consumers, leading to higher gasoline prices and supply strain. Considering that the U.S. President’s trade dispute is bogus, this argument will not likely resonate or help to stave off the inevitable.

On the political front, the tariff scare rejuvenated Canadian discussions about market diversification. Alberta’s Premier and others ramped up calls to revive pipeline projects to tidal waters (both on the west and east coasts) so Canada wouldn’t be as beholden to U.S. buyers. The federal Natural Resources Minister’s statement about U.S. dependence being a vulnerability came directly in response to Trump’s threat. Prime Minister Trudeau convened an internal trade summit, urging provinces to collaborate on energy infrastructure and eliminate “internal barriers” so Canada can better withstand external threats. Traditionally opposed to oil pipelines, Quebec participated in discussions on mitigating the risk of U.S. tariffs. This represents a shift – U.S. actions forced Canada to consider nation-building projects it had set aside. Although no immediate pipeline announcement followed, these responses suggest Canada views energy diversification as a strategic imperative in light of trade uncertainty.

Historically, Canada has taken steps in response to energy security threats. In the 1970s, oil shocks led Canada to introduce policies favouring domestic supply – even imposing export taxes on oil to the U.S. in 1973 to keep Canadian prices lower. In 1980, the federal government introduced the National Energy Program (NEP), partly to promote Canadian oil ownership and self-sufficiency during volatile global oil prices. The NEP set goals to increase domestic production, build pipelines to Eastern Canada, and shield Canadians from global price fluctuations. Although the NEP was controversial and later dismantled, it did result in measures like the original Enbridge Line 9 pipeline in 1976, which brought Western crude to Ontario (and was later extended to Montreal. This was an early effort to reduce dependence on imports for Eastern Canada.

In trade agreements too, Canada has guarded its energy interests – the USMCA (NAFTA 2.0) signed in 2020 removed the old “proportionality clause” that had obliged Canada to maintain a certain export share to the U.S. Eliminating that clause means Canada is no longer legally required to continue exporting oil/gas to the U.S. in an emergency; it gives Canada more flexibility to redirect supplies internally or to other partners if needed. That change, though little noticed, strengthens Canada’s hand in any future energy showdown with the U.S.

In summary, past Canadian administrations have responded to U.S. energy threats by doubling down on diversification and self-reliance, from the push for Canadian-controlled supply, building pipelines to new markets, and policy tweaks in trade agreements. When the Trump tariff threat loomed, Canada’s strategy was twofold – short-term pragmatism, aimed at convincing the U.S. of interdependence so that the tariff wouldn’t materialize, and a long-term strategy of reducing exposure by finding new customers and facilitating domestic flows. This balanced approach may help Canada avoid immediate harm and serves as a wake-up call, spurring renewed interest in an energy corridor across Canada. Canadian leaders effectively signalled that “never again” do they want to be in a position where a single buyer can threaten their economic engine. The ongoing lesson is that Canada’s energy independence is more about market independence than resource abundance.

Future Outlook

Canada’s potential to build an East Coast pipeline and become more energy independent will depend on striking a balance among economic, environmental, and geopolitical considerations. From a purely financial perspective, pipeline access to the Atlantic and Pacific oceans would enable Canadian oil to fetch better prices, thereby reducing the “Canada discount” resulting from export bottlenecks. This would allow Canadian crude to supply whichever market – Europe or Asia – offers the best netback at a given time. There is apparent international demand for Alberta’s heavy crude oil in both regions, provided it can be delivered competitively.

On the other hand, the expectation is that building a new pipeline must align with Canada’s climate goals and overcome local opposition, which remains a significant barrier. Environmental pressures are unlikely to loosen, meaning any new project must be state-of-the-art regarding safety and emissions mitigation to pass muster. This could prolong timelines and increase costs, challenging the pipeline’s viability unless there is strong political will and government support, as was the case with the Trans Mountain Expansion, which the Liberal federal government purchased to ensure completion.

Regarding energy independence, Canada holds an enviable position globally – one of the few nations self-sufficient in oil and natural gas. Current and projected figures show that Canada can meet its needs and expand exports to help allies diversify their energy supply. If an East Coast pipeline is realized in the future, Canada could eliminate all crude imports and become a significant supplier to world markets beyond the U.S. This would diversify Canada’s customer base, likely improving resilience against trade actions or demand fluctuations in any single region. It would also bolster the country’s geopolitical clout by enabling it to assist allies in Europe or Asia with secure oil supplies.

Canada’s oil exports are forecast to stay strong into the 2030s even as global demand growth slows, meaning Canada’s share of global supply could rise. Domestically, as the country transitions to cleaner energy over the long term, its dependence on oil consumption should decrease. This could paradoxically free up even more barrels for export. Some future scenarios, aligned with climate action, foresee Canadian oil production plateauing or declining after 2030-2040; however, as long as global demand persists, Canada’s low political risk and large reserves make it a preferred supplier. Thus, Canada’s challenge is to manage a transition to a lower-carbon economy internally while responsibly leveraging its oil in the global market during that transition period.

In conclusion, building a Canadian-only pipeline to the East Coast is technically possible and would grant Canada greater strategic flexibility, allowing exports to Europe and beyond. European refineries could utilize Alberta’s heavy synthetic oil, and Pacific Rim countries also have a need – the demand is there if it can be delivered. Shipping considerations suggest that an Atlantic route has some efficiency advantages, including utilizing larger tankers at shorter distances to Europe. In contrast, the Pacific route currently exists but with limitations, such as smaller tankers and a longer distance to Asia. Both routes can be viable and complementary. Achieving true energy independence with no foreign imports and less reliance on the U.S. is within reach for Canada, given its resource base – it’s primarily a question of political will, infrastructure, and navigating environmental imperatives. Past trade frictions with the U.S. have only reinforced the importance of these goals. With thoughtful planning, engagement with Indigenous and local communities, and adherence to environmental standards, Canada can enhance its energy sovereignty. In doing so, it would secure a more substantial domestic energy supply for all regions and a more influential role in supplying global energy markets on its terms.

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